The seed for the ActiveLook project was planted over 5 years ago by an in-house team of passionate innovators at MicroOLED, a leading manufacturer of organic LED display technologies and micro-optics based in Grenoble, France.
Our company is populated with highly experienced engineers, experts in micro-displays and near-eye optics, creatives who are geared towards making radical yet ambitious decisions, and inventors who enjoy tackling complex challenges and solving problems. Living and working in the French Alps, a place of rare beauty and endless outdoor pursuits, most of our team enjoys some level of sport in their off hours - cycling, running, trail running, or cross-country skiing.
At some point, we realized that the same technology available for large-scale and mission-critical situations like aeronautic deployments could be scaled down for individual use in an everyday situation, one that might demand the same benefit of real-time, in-activity information.
While some forms of augmented reality devices actually serve to distract or take the user out of their reality, for MicroOLED, our thinking was that AR makes the most sense if it keeps us more fully connected to our own real lives, and enhances them. But in order for an augmented reality integration or solution to succeed on a wide scale, we knew that a use case needed to be created which prioritized comfort, power consumption, design, and affordability.
After some time, the idea emerged that elite athletes in training were an ideal group to begin developing a form of what we would come to term “light AR” for, with a near-eye display placed discretely within the lens of a pair of sunglasses, they type of which a typical endurance athlete might already normally wear. Developing and incorporating a clever bit of what we refer to as companion technology to work as a bridge, transmitting information from one device to the NED, thus ActiveLook was born in a place where outdoor activity and competitions are plentiful, built by a creative team of engineers, developers, and designers, who also happen to be some of the athletes using the technology to their personal advantage.
After several years in stealth mode, and a good deal of beta testing, the ActiveLook technology finally came online in 2021.